With the high volume of companies and businesses within the same industry and the increasing level of competition between them, it is now more important than ever before for companies to adopt a value proposition and a unique identity through strategic branding. Many companies, especially new ones, have a misguided understanding of what strategic branding … Read More →
Advancements in the field of visual technology are paving the way to take us into an age of virtual reality. Personalized headsets for common consumers are already on the horizon. Therefore, it is quite vital to address one important issue: Is virtual reality really going to provide a meaningful experience to its users? It is … Read More →
When іt соmеѕ tо gаthеrіng data on сuѕtоmеr satisfaction, уоu ѕооn discover thаt fіndіng rеlіаblе information іѕ never сhеар оr еаѕу tо come bу. A wау in whісh the іnfоrmаtіоn frоm this kind of dаtа саn bе mаxіmіzеd іѕ bу аррlуіng the Kano mеthоd оf аnаlуѕіѕ to your business. Kаnо Model undеr thе Six Sіgmа … Read More →
What Drives Innovation If you inquire from people what drives the success of innovation, the answers that you are likely to get are the demand for profitability and the need for growth. While a dilemma exists for the innovators in becoming innovative, there is also a growing innovator’s purpose. It is not widely recognized that … Read More →
Dr. Craig A. Anderson, a well-known psychologist at Stanford University, has spent over forty years researching the phenomenon of behavioral paradigm shifts due to video games. According to his clinical findings, the tendency of adopting the same behavior increases by 82 percent in avid gamers. Human behavior is highly reliant upon the environment and the … Read More →
Our society is transforming rapidly, and in this growing and changing era, there is an urgent need to include global awareness issues in formal and informal training. The modern generation is facing many issues related to social diversity and this requires them to focus more on understanding the cross cultures. Samuel J. Kirkwood, a well-known … Read More →
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