With the high volume of companies and businesses within the same industry and the increasing level of competition between them, it is now more important than ever before for companies to adopt a value proposition and a unique identity through strategic branding. Many companies, especially new ones, have a misguided understanding of what strategic branding … Read More →
It is essential to put together a team of smart and invested advisors that will help you to get through your startup years and beyond. They will help you to develop your ideas and imaginations into a startup business. The real problem is that you do not want your venture to be wrecked before it … Read More →
A great product or service does not simply invite people to say “this product is great”; they remind people how great they themselves are. Too many people think that sales fix everything. They spend a lot of money on marketing and think that PR will sell their products. But the truth is, if their product … Read More →
When іt соmеѕ tо gаthеrіng data on сuѕtоmеr satisfaction, уоu ѕооn discover thаt fіndіng rеlіаblе information іѕ never сhеар оr еаѕу tо come bу. A wау in whісh the іnfоrmаtіоn frоm this kind of dаtа саn bе mаxіmіzеd іѕ bу аррlуіng the Kano mеthоd оf аnаlуѕіѕ to your business. Kаnо Model undеr thе Six Sіgmа … Read More →
What Drives Innovation If you inquire from people what drives the success of innovation, the answers that you are likely to get are the demand for profitability and the need for growth. While a dilemma exists for the innovators in becoming innovative, there is also a growing innovator’s purpose. It is not widely recognized that … Read More →
The way to get started is to quit talking and begin doing. – Walt Disney. So Let’s Begin at the Beginning! Startups, are you tired of chasing investors? In the spirit of the open culture, I released the most effective pitch deck. 15 slides, 10 slides, 7 slides? ONE. One slide: Conclusion Don’t build a startup, … Read More →
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