Creating a great digital product is a function of a carefully conceived idea in your mind which is brought to live after detailed plans have been put in place. Designing a great digital product is a tasking job, but when it is well thought out, it could be very rewarding for the owner of the product.
Digital offerings or products include electronic books, internet courses, downloadable program templates, software, electronic audio products, etc. These products are gradually becoming highly valuable products because of the low cost associated with not only in its creation but also the cost friendly nature of patronizing the product right holders.
It is noteworthy that there are more than three hundred million new websites created yearly and a huge amount of competitors. All of them are struggling to get the attention of the diverse internet users giving them a variety of topics that is tailored to meet their needs. This makes the web a rough competition ground and surviving is possible with a good strategy.
Making money online is no longer as difficult as it was in the past. People have woken up to the abundance of amazing opportunities available for making money on the internet. It is, therefore, essential to position yourself strategically and create a viable product capable of creating a revolution. A revolution that brings in daily earnings through the products you offer.
There is no great venture built in a vacuum, and this is why so many investors have seized the opportunity and created a niche for themselves in this fast pace internet moving world. One of the most trending and patronized digital product is the information product offering; this is because information products are less expensive, fast to create and a waste of time to duplicate. This is why many entrepreneurs have made enormous success and written their names in the sands of time. Let us consider the following processes involved in designing a digital product:
Your Digital Offering Validation
One of the major loopholes encountered in digital products design is the creation of a less useful product. It is an exercise in futility to design a product that would not be used by any user. There are over a thousand digital products present online for a long time without much patronage; this stems from the fact that the creator of such products might have offered offerings that do not appeal to a vast amount of internet users. In most cases, the people that end up patronizing such persons range from family members to friends who might have bought the products just to encourage the product owner rather than those products meeting their actual needs.
It is vital to carry out a survey or study of the market before you even attempt to create any digital products. This way, you are able to discover the topics that could interest users or the products that users yearn for and thus create your product carrying their needs’ DNA. It is advisable to surf the internet to locate stuff that trend of a specific timeline.
After picking possible topics to build your idea on, you take a step further to get statistical details of users that usually surf the internet to get information on that particular subject matter.
If after carrying out this search, you discover that the topics you chose is in high demand and few individuals are providing the needed information or products; this is a pointer that you could fashion your digital product to cater for individuals in this category. At this point, you need to ensure that the product you intend offering tows the route of the subject matter.
To ensure you get suitable feedback that could help you begin the journey to creating a great digital product, a source for feedback as regards your brainchild from objective people. This is why you should try to get the opinions you sort from pages or online forum whose participant have a fairly good knowledge of the subject matter you intend to build your digital offering around.
Create a Wait List
What is the use of your product if nobody knows about it? At this point, you should create a page or platform online where users can come and get a feel of what you have to offer before the actual product. At this point, it is good you build the user’s anticipation to finally enjoying your products. Building a healthy email list is very important at this point, that it helps you to personalize your message to each person making them special and leaving them with the feelings that your digital product was going to be built with only them in your mind. At this point start giving little tips as regards what you set out to achieve, this is a great tool to get to know if the digital offering you intend to offer would be embraced. Attaching a useful PDF file which could only be downloadable after providing the person’s email would help you have a clear figure of people that could be interested in what you have to offer.
It is advised that you surf the internet using the subject matter you intend to build your idea around so you can tell how much influence or weight you are pulling.
Freebies-An Audience Builder
Nothing endears an individual to you that giving him healthy and expensive information for free. This is why you would need to create high-quality blog content to serve as an appetizer for your prospective audience as they await the main course.
Also, create room for influential bodies or organizations that would be willing to publish some of their contents on your website or blog. This gesture makes individuals who are strong brand loyalist to follow their brands to your blog and after that, patronize you. In addition, also try to look out for blogs or websites where you can drop contents related to your products and draw traffic to your site.
Create your own Digital Product
After putting the above ground works in place, and you have seen that you have successfully built a sizeable audience base that would provide you regular traffic; you should take a break from being guest writers on other blogs and concentrate on giving your audience solid posts.
At this point, you should now concentrate on building your digital product; having created a good fan base, you now have a clear cut idea of what your audience really want and thus build the products around the ideas.
After building your digital product, you need to factor in how you intend to sell your digital products from your website and what payment gateway you intend to use in collecting payment and how you intend to treat your customers’ information. As make your icon or trademark a symbol that people would be easily drawn to.
Post-Digital Product Pre-launch Feedback
After you have created your digital product, you should bask in the euphoria of your success as success is not a destination but a journey. Hence you need to give room for feedback so your audience could give you useful information to make your product better. As the saying goes “two good heads are better than one.” For example, if you decide to build an online course, if you intended to use just audio files in your lecture, at pre-launch, your audience could advise that you inculcate a video and subtitle to help reach people who might have a hearing impediment.
Proper Digital Product Launch
At this point, you have tweaked your initial digital product after the feedback from your audience and hence have an enhanced product. The next step is for you to launch the real product, at the launch of your offering, provide a discount for loyal users who stood with you during your creation period; this would make them radical evangelists of your website.
Designing a great digital product is a continuous product and upgrade is always a function of positive feedback; so continually strive to outdo your initial milestone, and you are on the way to having a great digital product.